Trade Marketing Manager Job Opportunity.

Trade Marketing Manager Job Opportunity.

JOB TITLE: TRADE MARKETING MANAGER
MAIN PURPOSE OF THE JOB
•The job holder will manage, lead, champion, train & develop the Key accounts sales channel and merchandising footprint of the business.

•Responsible & accountable for Trade development & Merchandiser team training & development.

•To manage & control organic profitable growth of the entire business. Participate actively in the formulation of long-term business development strategy.


DETAILED ROLES

* Develop and enforce merchandising guidelines.

* Explain merchandising standards to K/A management.

* Oversight and reporting on implementation.

* Maintain Stock pressure. Cut down on out of stock situations

* Grow both Numeric and weighted distribution of products.

* Definition of outlet universe and share of the pie.

* Listing and profiling of outlets to carry relevant Skus.

* Strong entry into convenient stores.

* Research and define category management for Company brand Management.

* Research and define category management for K/A management.

* Implement category management in phases.

* Analyze global trends, focusing on micro economic issues within specific global geographies to determine most effective Trade Marketing trends

* Analyze global trends, focusing on micro economic issues within specific global geographies to determine most effective Trade Marketing trends

* Assisting each of the 4 company business operating unit to formulate an appropriate strategy to support the business objectives.

* Mentorship and tutelage of direct reports.

* Foster team spirit and forge strong working partnerships with retail outlet owners.

* Succession planning.

* Proper outlet coverage by merchandisers.


* Adequate information is received from all merchandisers to fill information gaps.

* Implement an incentive scheme to reward target achievement.

* Recognize and reward effort beyond call of duty.


KEY PERFORMANCE INDICATORS

o Adaptation of merchandising standards by outlets.

o Increase in Shelf space for all categories.

o Consistent stock availability and presence on the shelf.

o Presence in convenient stores.

o Right product at the right place at the right price.

o Implementation of category management.

o Sales increase per category as a direct result.

o Company Margin levels are maintained.

o Recommended retail prices are respected by supermarket chains.

o Promotions to have Return on Investment within a reasonable time frame.

o All individuals are trained and developed against PDPs/ identified competency gaps

o Talent Management Matrix is in place and is constantly reviewed.

o Uniform reporting structure for all merchandisers yielding the right data efficiently.

o Sales improvement as a result of individual target.

o Higher motivation due to incentive schemes..



MINIMUM FORMAL QUALIFICATIONS REQUIRED BY THE POSITION:

Relevant First Degree / Higher Diploma,

MBA or relevant post-graduate qualifications would give added advantage.


TECHNICAL/OPERATIONAL COMPETENCIES

o In-depth understanding of business processes and principles

o Understanding of Marketing and brand management concepts.

o Hands on Sales experience

o Up to date with Trade Marketing trends.

o Highly adaptable to changing environment.

o Project Management Skills

o Financial skills

o Excellent computer skills


MINIMUM YEARS OF EXPERIENCE

At least 5 years of experience in a Marketing and/or Sales Management role in an FMCG environment in a senior management role.


Please send your current C.V to mycv@myjobseye.com Indicate the position applied for on the Email subject line.(Kindly indicate your current salary on your C.V)