Brand Executive at BAT
Location: Nairobi, Kenya
Reporting to: Brand Manager
Response Deadline: 7/1/2011
Requirement Overview:
* Assist brand manager in the development and implementation of brand marketing strategies in order to maximise brand potential; * Execute brand operational plans and guidelines covering packaging, product, consumer engagement and pricing in line with brand objectives.
Key Responsibilities:
* Contribute to formulation of brand objectives and strategies in agreement with the Regional Brand Guidelines and in consultation with the Brand Management team. * Development and management of packaging and product initiatives and all elements relating to the brands Consumer Engagement platform in accordance with the budget, timing and overall Company objectives. * Provide recommendations to Brand Manager based on the market research findings to optimise brand performance in line with company marketing objectives
Skills & Experience:
* 3 years experience in Brand marketing at other FMCG companies or world class communication agency or experience in Trade Marketing role, demonstrating a thorough understanding and knowledge of Consumer and Trade marketing functional competencies. * Excellent communication, presentation and interpersonal skills * Excellent planning and organizational skills * Budget management * Must be fluent in English and ability to speak French is an added advantage. * Computer literacy & Strong analytical skills as well as strategic thinking abilities
Education:
* Degree in any Business Related Field * Professional qualification in Marketing an added advantage
Equity statement:
* British American Tobacco is an equal opportunity employer
General:
The company reserves the right not to make any appointments as a result of the selection process.
An attractive remuneration package commensurate with the role will be offered to the successful candidate
How to apply
Visit www.batecacareers.com to apply online
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