Regional Sales Manager (East Africa) Job Vacancy
Job Title: Regional Sales Manager (East Africa)
Reports to: CBM
Main Purpose of the Job (Why job exists/what it must achieve)
To Achieve Sales target & distribution objectives for overall strategic regional development through:
* Driving all Route to Market (RTM) programs in the region.
* Channel and Distributor plan execution and its follow-up
* Execution of regional plan and strategy
* Leading, coaching and developing Area Sales Manager to implement the channel and customer plans and achieve the desired in-store conditions and sales objectives at the store level.
* Capex profitability
Main Responsibilities/Job Summary
Market
* Set the individual monthly, quarterly and yearly target for each Area or Sales Manager
* Identify branch sales opportunities & potential for OPL input and plan for future needs
* Develop branch sales strategy to be incorporated with Regional Plan
* Ensure implementation of regional & channel strategy
* Involved in OPL discussion on volume & input with marketing and CCSD
* Monitor progress against RIG
* Monitor trends (market, competitors)
* Ensure merchandising of company products and market hygiene according to Nestlé guidelines and standards
* Implement promotions and produce reports as required
* Ensure product availability at all relevant outlets through the distributor’s sales force as per Company guidelines
* Ensure compliance of Area Sales Manager and Sales Officers with their respective roles & responsibilities
* Ensure use of POP materials efficiently according to Nestlé guidelines and standards
* Review & correction of rolling forecast
Distributor
* Manage and develop branch distributor in an active and profitable manner
* Appointing and retiring distributors
* Ensure implementation of guidelines of distributor
* Define the boundary for each distributor and ensure the sales within each boundary
* Ensure the proper and correct execution of sales, discount and trading terms determined by the company
* Ensure that the distributor is efficient and has sufficient support for market coverage
* Monitor & minimize bad goods level returns
* Coordinate with RTM Manager in developing the Distributor Business Plan
* Monitor Distributors’ Operating overhead expenses and profitability (ROI)
* Monitor Distributors’ debt and ensure that the payment terms are respected
* Develop strong business relationship with key customer
* Monitor trade spend
* Optimise expenditure of secondary sales force
* Define Training needs for the whole sales force level and ensure adequate training evaluation is done
* Conduct performance evaluation of Area Sales Mgr & Sales Officers within the branch & review accountabilities
* Generate accurate and timely report on: competitor activity, price change and promotional support
* Recommend appropriate actions as required to meet or surpass sales objective for each ASM territories
Skills& Knowledge RequirementsTechnical / Functional
* People Management & Development
* Communication
* Negotiation
* Ability to achieve results through others
* Problem Solving
* Computer Skills
Knowledge
* Leadership Principles
* Company Processes
* Channel/outlet details and trends
* Distributor related legal guidelines and basic finance
Qualifications
* University Education
Experience
* Minimum 5 years in Sales operations
* Strong Key account & Customer management experience
* Multi Functional exposure ( Desirable )
* Marketing Exposure ( Preferred & added advantage )
* Market (internal/external) exposure
* East and Center African knowledge
To apply for this position send your CV to mycv@myjobseye.com quoting the position in the subject line. Kindly also mention your current/ last salary and benefits
Only shortlisted candidates will be contacted.
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